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UNDER PRESSURE — Checking tire pressure when a tire is ‘cold’ ensures that you will get an accurate reading.

TIRE CARE FACTS

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Your tires deserve a little more respect

More air means less money at the gas pump

Research reveals that motorists rank tires as the second-most important safety feature on vehicles next to brakes, yet only a third of consumers properly check their tire inflation pressure.

Improper air pressure in tires can lead to a multitude of problems — from uneven and accelerated tire wear, to structural damage in a tire. An underinflated tire also has the potential to affect tire performance, including making a vehicle less fuel-efficient. With vacation travel in high gear, and winter around the corner, more attention needs to be given to the care and maintenance of your tires.

“Checking tires for proper inflation and tread condition is one of the most critical — and easiest — maintenance procedures for a consumer,” notes Richard S. Hamilton, President & CEO, AAA East Central. “The only requirements are vigilance and an inexpensive tire gauge.”

Tires should be rotated at least every 5,000 miles and the alignment should be checked once a year. Misaligned tires can cause the car to drag, which lowers mileage and causes unnecessary tire wear.

With the free air pumps disappearing from gas stations across the country, consider investing in a portable compressor. Lower cost inflators can fill a car tire, but may take up to 20 minutes to reach the right pressure. Some retail tire outlets will provide consumers with a free tire check.

Goodyear offers a service known as “Free Air,” that includes an inspection of the tread condition and tire inflation, with air added at no charge if the inflation level is down.

According to recent research by the Rubber Manufacturers Association (RMA), not only do most drivers ignore their tires, most simply do not know enough about how to care for the tires correctly.

Most experts recommend that motorists should check tire inflation at least monthly or before a long trip. Tires should be inflated to the vehicle manufacturer’s recommendations printed on the vehicle door placard or in the owner’s manual, not the maximum limit stamped on a tire sidewall.

The average consumer could improve gas mileage by 3.3% simply by keeping their tires inflated to the proper pressure. In addition to proper inflation, another way consumers can potentially benefit from increased fuel efficiency is by choosing a tire such as Yokohama’s DNA Earth-1 tire series, which feature a 21 percent lower rolling resistance or Goodyear’s new Assurance Fuel Max. The Assurance Fuel Max has a fuel-saving tread compound that helps reduce energy loss as the tire rolls. This helps to save an estimated 2,600 miles worth of gas over the life of a set of tires.